Das PR-Diskussionsforum

[Janab]

Hallo,

ich schreibe gerade an einem Artikel über originelle PR-Aktionen/Kampagnen. Wem fällt eine wirkliche gute und außergewöhnliche Aktion ein? Oder, wer hat mit seinem Unternehmen oder als Agentur eine solche Aktion durchgeführt?

Würde mich über Feedback freuen!

Danke!

Herzliche Grüße an alle

Janab

[Primus]

Für alle die originelle PR-Aktionen durchführen wollen ist dieser Text hier sehr interessant...

22.08.2007

Brand-Communities haben stärkeren Einfluss auf die Kundenbindung als bisher angenommen. Doch viele Unternehmen lassen dieses Potenzial ungenutzt.

Nur wenige Unternehmen setzen bislang Marken-Communities zur Kundenbindung und Kundenneugewinnung ein. Stattdessen setzen sie auf herkömmliche Kundenbindungsmethoden wie Bonuspunkteprogramme und Kundenkarten. Damit gehen sie aber meist an den Interessen und Bedürfnissen der heutigen Konsumenten vorbei. So hat Komjuniti in mehreren Studien herausgefunden, dass durch den Aufbau und das Management einer Marken-Community die Wirkung auf die soziale und emotionale Bindung zur Marke und Produktwelt weitaus höher ist, als bei klassischen Kundenkarten und Bonuspunkteprogrammen....

weiter unter
http://www.ecin.de/news/2007/08/22/11066/index.html
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[jklm564]

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[jklm564]

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[Thorsten]

Eine große Partei hat bei uns Tüten mit Ihrem Logo bestellt, welche am Wahltag mit drei Brötchen an die Haushalte verteilt werden. Neben dem Parteilogo steht noch, dass sie bitte nicht die heutige Wahl vergessen sollen.
Ist eine nette Idee
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